Renowned for his self-deprecating humour, comedian Jim Gaffigan has embarked on an intriguing journey into the world of whiskey with the launch of his very own brand, Fathertime Bourbon (with no help from corporate or investor backing).
A Passion Project
Contrary to the trend of celebrity-endorsed whiskey brands saturating the market, Gaffigan’s Fathertime Bourbon exudes authenticity. The comedian, accompanied solely by a friend from college, undertook the venture with a firm commitment to quality and creativity. He proudly asserts,
It’s just me and a buddy from college. We got tons of help from smart bourbon people and we’re proud of what we’ve created. We hope you enjoy drinking it as much as we do.
Gaffigan’s involvement in the creation of Fathertime Bourbon extends beyond mere branding. He meticulously sampled numerous barrels and personally selected the bourbon that would define the essence of his brand.
A Refreshing Narrative
In a landscape cluttered with celebrity-backed whiskey ventures, Gaffigan’s foray stands out as a refreshing departure. Rejecting lucrative offers from major corporations, he opted to pursue his vision independently. His decision stems from a desire to ensure the quality and integrity of his product, rather than succumb to the allure of profit margins.
After the most recent time he was pitched on a spirits deal, he thought, ‘Why don’t I just try and do something myself?’ That might make it less cringy and I’d be able to personally guarantee it won’t taste like garbage. If the whole project fails, at least it will be on me.
Comedic Influences
Gaffigan’s comedic prowess permeates every aspect of Fathertime Bourbon’s promotion. From whimsical videos to tongue-in-cheek advertisements, he infuses his signature humour into the brand’s persona.
Embracing the realities of fatherhood, Gaffigan’s promotional material resonates with authenticity, appealing to a diverse audience.
This can affect all types of men. Good-looking men, ugly men, it doesn’t matter.
A few celebrities also came out to show support for Gaffigan by appearing in his latest promotional video for Fathertime, famous faces included, Joe Buck, John Hamm, Sarah Cooper, and even Conan O’Brien.
@jimgaffigan @Fathertime Bourbon Q&A #bourbon #question #faq ♬ original sound – Jim Gaffigan
Why Bourbon?
Gaffigan has stated on an interview with CBS News that he “likes” bourbon (he used the term like because saying he loves it might mean he’s an alcoholic). He says that he and his wife often share a glass of bourbon occasionally as a way for them to bond as a couple.
My wife and I will occasionally have a bourbon … every night. Sharing a small glass of bourbon together gives us an opportunity to reconnect as a couple, and try to forget we have children.
He also jokes about the trials of parenthood and says that he definitely deserves a nice bottle of bourbon because of how hard being a parent is.
Comedy and alcohol is an amazing combo, and you could get both any day of the week here at Big Belly Comedy Club! We’ve got hilarious comedy shows and a bunch of comedians lined-up to make you laugh so join in on the fun!
